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New agreement leverages ACNielsen's consumer insights, segmentation and targeting applications
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"With Spectra's help, we went from 3 distribution centers to 22 distribution centers and gained approximately $2.6 million in incremental revenue."
– Baked Goods Company
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Rollback Sushi and Discount Organics - What Wal-Mart's Push to Upscale Consumers Means to You
In this article, we will examine who Wal-Mart is currently reaching with their Every Day Low Price methods, and who their shopper could be based on their new Upscale strategy. We'll look at Wal-Mart's new Upscale Supercenter in Plano, TX and project where this format would also be successful.
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