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ACNielsen Homescan & Spectra
ACNielsen Homescan & Spectra, a global business unit of The Nielsen Company, is the leader in delivering consumer and shopper insights, creating marketing efficiency for FMCG companies through world-class segmentation and targeting services. Homescan solutions are the leading and premier provider of consumer purchase, attitudes and usage, and demographic information. Spectra solutions provide clients with world-class segmentation and targeting services that help them identify high-value consumers, uncover new opportunities and execute marketing and sales efforts at the store level.
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Trade Dimensions
Trade Dimensions is a division of ACNielsen Homescan & Spectra. Our directories and data services have over 90% penetration of the Consumer Packaged Goods industry, and are the most trusted information products for shopping center developers, managers, and leasing representatives as well.
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The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit the The Nielsen Company website at www.nielsen.com
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