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Home > About Us > About ACNielsen | Homescan & Spectra
ACNielsen Homescan & Spectra (formerly Homescan & Spectra), a global business unit of The Nielsen Company, is the leader in delivering consumer and shopper insights, creating marketing efficiency for FMCG companies through world-class segmentation and targeting services. Homescan solutions are the leading and premier provider of consumer purchase, attitudes and usage, and demographic information. Spectra solutions provide clients with world-class segmentation and targeting services that help them identify high-value consumers, uncover new opportunities and execute marketing and sales efforts at the store level.
For decades, ACNielsen Homescan & Spectra has helped its clients get their product in front of the right consumers in the right stores. Ninety-five percent of the top 50 manufacturers, retailers and brokers in the consumer packaged goods industry trust our analytics to provide a competitive advantage.
ACNielsen Homescan & Spectra is the trusted advisor to hundreds of companies interested in building, strengthening, or protecting their presence in key retailers, such as Wal-Mart.
With Wal-Mart, unlike any other company, ACNielsen Homescan & Spectra works with manufacturers to make presentations that can help Wal-Mart meet the needs of its customers in a way that is tailored to Wal-Mart's approach. ACNielsen Homescan & Spectra uses cutting edge analytics and multiple data sources, including RetailLink and other data sources provided by our clients, in its analyses.
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