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Home > Our Clients > Success Story
"[Spectra] really got the job done!"
– Key Retailer Category Advisor,
Major Consumer Products Manufacturer
Situation
A key retailer challenged a major consumer products manufacturer to grow category profitability by re-working planograms in a non-traditional category.
Task
Since we can create recommendations to be made at the category, product, and SKU level, we set about to apply the C.O.D.E. process to develop actionable store clusters and planogram recommendations that would increase profitability for the category and the client's brand.
Action
Using Opportunity Finder and 52 weeks of POS data, we compared the potential sales demand with the actual sales to create an opportunity gap for each SKU in the planogram. These were fed into models and processes to develop actionable clusters, merchandising strategies, space allocation, and even SKU recommendations based on consumer fit and opportunity.
Result
Our work directed the company to make adjustments to the existing planogram strategy to yield greater profitability in the non-traditional category. The key retailer slated modular changes for a test to go live a few weeks after ACNielsen Homescan & Spectra made the recommendations.
The feedback from the client has been overwhelming, with the Wal-Mart Category Advisor proclaiming:
"The meeting went extremely well. He said he knew it was the right thing to do the first 5 minutes of the meeting. He blessed the project…"
> Click here to download a full case study from our Resources section.
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