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ACNielsen Homescan & Spectra
For 15 years, ACNielsen Homescan & Spectra has worked with virtually every leading CPG manufacturer, applying retailer-endorsed proprietary consumer insights and analyses to grow their businesses. Opportunity Finder solutions are designed to help you to transform POS data into consumer behavior insight to uncover sales potential for any account at any store.
- Distribution Builder
Our Distribution Builder Solutions are a set of retailer-accepted consumer insights and analyses designed to prove the value of your products to your retailer's business. Specifically, ACNielsen Homescan & Spectra integrates retailer POS information, such as Wal-Mart's Retail Link POS information, with our proprietary consumer insight techniques, to bring the retailer's unique shopper profiles to life. This reveals store-specific shopper insights and opportunities.
- Modular Review
Whether you are a Category Advisor, Validator or participant in the Modular Review process, our unique consumer-centric approach helps you create a strategic partnership with Wal-Mart built on optimizing in-store execution. Leveraging Wal-Mart's transactional data and our proprietary consumer insight techniques, ACNielsen Homescan and Spectra delivers a winning category strategy that will identify stores with opportunity to grow same store sales. Our custom analysis profiles consumers with RetailLink data, quantifies consumer opportunity gaps for products, categories and stores and identifies tactics that satisfy your retailer's objectives while optimizing your own.
- Standard Services
If you are new to employing consumer insights and have a limited budget for data, the POS-Based Consumer Profiles and Demand Ranking Reports will get you started. These reports leverage the same retailer-accepted ACNielsen Homescan and Spectra proprietary models to bring your consumer to life. With consumer-centric views of your business, these reports are effective supplements to action POS data, such as Wal-Mart's RetailLink, and are excellent guides to build more valuable retail plans.
Trade Dimensions
Trade Dimensions® produces a suite of information products designed to help companies that interact closely with the retail world. Which specific products can help your company, and how those products can do so, depends on the vertical market in which your company operates.
- Consumer Goods
Our core product line was originally designed to serve the Consumer Packaged Goods (CPG) industry. As such, several of our directories are specifically designed with the needs of this industry in mind, and are focused directly on the retail channels that move these products. Marketing Guidebook, the Directory of Convenience Stores, and High-Volume Retailers are informational products designed primarily to help companies that wish to find sales opportunities within the trade channels that they cover. Market Scope provides statistical data on the supermarket industry, and is designed for those who need to know the relative volume of accounts in their respective markets. When the need is for information at the "store level"—addresses, volume, latitude and longitude, etc.—our Retail Site Database supplies the ultimate detail and accuracy at the micro level.
- Products & Services
Many of our customers are part of this group of companies. Companies with a product they market directly to retailers - products like store fixtures, cooling systems, software, etc. - as well as companies that provide services such as merchandising, use our products to identify sales opportunities. Depending on the nature of the product, a company may choose to focus on one retail channel using a product like the Marketing Guidebook (supermarkets), or it may be better served by accessing two or more consumer product retail channels via a subscription to this website.
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