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Home > Products/Services > Trade Dimensions Products > Key Account Profile
Managing the sales process with your company's key accounts may be the most important aspect of your day-to-day business. These clients bring in the lion's share of revenue, are the focus for most of your promotional activities, and form the baseline for data collection on new product rollouts or brand messages. But unless your company is large enough to have large "Key Account" teams in place, it's all but impossible to keep up with the numerous changes in their purchasing procedure, merchandising strategy, and key initiatives - forget the details like personnel changes, banner replacements, new store formats and more.
Trade Dimensions Key Account Profile was designed to help you manage that problem. Built by our Editorial team to cover the top retail accounts in the US, Key Account Profiles currently cover the top 20 chains that carry consumer products. Each profile covers a wealth of information on market share, competition, consumer profile, technology, purchasing rules and more. Delivered electronically with information that's updated every month, a Key Account Profile is just what you need to get you caught up on the latest information before that big meeting.
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