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Home > Products/Services > Trade Dimensions Products > Marketing Guidebook
Vertical Markets Served: Consumer Packaged Goods (CPG) Manufacturers (Food & Non-Food), Suppliers of Retail Products & Services, Marketing & Promotion Agencies, Importers & Exporters, Food-Related Associations, Retailers
Channel Coverage: Supermarket Chains (including supercenters such as Wal-Mart), Grocery Wholesalers, Specialty Distributors
The Marketing Guidebook is an annual publication with over 30 years of history tracking the grocery industry. Organized into 50 statistically-generated markets covering the entire U.S. and Canada, it has been designed to match the way you do business. Marketing Guidebook charts all supermarket chains with greater than 1% share of a market area. All in all, it covers nearly 1,400 chains and wholesalers, and over 1,000 specialty distributors.
- 1,300+ highly detailed chain and wholesaler profiles including small chains ($20-30 million in sales)
- Over 20,000 key executives including buyers and category managers
- Nearly 1,000 specialty distributors
- Store counts and states of operation
- Buying data for individual merchandise lines including private label
- Specialty departments such as floral, greeting cards, in-store bakery, gourmet food and many more
- Annual sales figures including our exclusive estimates for private companies
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