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Frequently Asked Questions

• What is the criteria for inclusion?
• Can I use the Marketing Guidebook with Market Scope?
• How is Marketing Guidebook better than other directories?
• Does Marketing Guidebook give me the address of each store?
• Is Marketing Guidebook available on CD-ROM?
• What's the difference between the Read-Only CD-ROM and the Exportable CD-ROM?
• Why should I get the Marketing Guidebook Monthly Email Updates?

What is the criteria for inclusion?

• All supermarket chain buying offices doing over $20 million annually in retail sales and their divisions (over 700)
• All wholesaler buying offices supplying supermarkets that do at least $30 million annually in retail sales and their divisions (over 250)
• C-store and smaller wholesalers that supply at least 50 stores in a market and have less than a 1% market share (over 350)
• Nonfood Distributors (over 50)
• Candy, Tobacco and Media Distributors (over 450)

Can I use the Marketing Guidebook with Market Scope?
Yes, now that Market Scope presents its data by Marketing Guidebook definition, both resources can be used to gain a more complete understanding of a given market or company. Some figures may be slightly different, since they are created at different points in the year (the data in Marketing Guidebook comes from a report generated in June, the data in Market Scope from a report run in November).

How is Marketing Guidebook better than other directories?
We can't speak for anyone else's research, but we can tell you that our directories have an excellent reputation for accuracy and usefulness. Each year we verify or update each profile through direct company contact, and throughout the year we track the industry through the Internet, trade journals and other sources. In addition, we have a resource that no other directory has, the Trade Dimensions Retail Site Database, which has information on every individual supermarket location in the US.

Does Marketing Guidebook give me the address of each store?
No, the Guidebook presents the market from a company headquarters and division point of view. We do track individual store locations though and can provide that information in special reports. For more information of these special reports, please call Trade Dimensions sales (203-563-3070).

Is Marketing Guidebook available on CD?
Yes. We produce two different versions – Read-Only and Exportable. Free demos are available, or you can download the demo from our website in the Downloads section of TradeDimensions.com.

What's the difference between the Read-Only CD and the Exportable CD?
The Read-Only CD is merely an electronic version of the book with very limited capabilities while the Exportable CD allows you to do more than both the book and Read-Only CD. With the Exportable CD you are able to do various searches by location, number of stores, etc. You are also able to export information to create mailing labels and perform mail merges as well as export company information to perform your own analysis.

Why should I get the Marketing Guidebook Monthly Email Updates?
For users who require the latest information on a constantly-changing industry, these updates keep you informed of any executive changes (new hires, job changes), acquisitions, mergers, bankruptcies, new concepts, quarterly sales, and any other retail news that could impact the way a company does business.