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Home > Products/Services > Modular Review Solution
Spectra's Modular Review solution provides you with the ammunition to execute a winning Modular Review. Designed around the 3 Keys to Winning at Wal-Mart, Spectra's analysis empowers you to strategically advise Wal-Mart, provide direction on how to improve category profitability, while leveraging RetailLink to identify opportunities and action plans.
Whether you are a Category Advisor, Validator or participant in the Modular Review process, Spectra's unique consumer-centric approach helps you create a strategic partnership with Wal-Mart built on optimizing in-store execution. Leveraging Wal-Mart's transactional data and our proprietary consumer insight techniques, Spectra delivers a winning category strategy that will identify stores with opportunity to grow same store sales. Spectra's custom analysis profiles consumers with RetailLink data, quantifies consumer opportunity gaps for products, categories and stores, creates executable store clusters, and identifies tactics that satisfy your retailer's objectives while optimizing your own.
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Key Benefits
- Value creation through pro-active solutions – Deliver fact-based analysis that guides strategic discussions and improves product/category performance and meets the retailer's objectives
- New profit maximizing category strategies and tactics – Maximize category/product sales by quantifying opportunity based on consumer potential and focusing execution on the 'right stores'
- Unique insights and execution plans leveraging RetailLink – Utilize insights from Wal-Mart's transactional data, paired with consumer insights to deliver a comprehensive plan that efficiently executes sales opportunity strategies—including clustering for maximum scalability
Deliverables
- Spectra-driven consumer profiles based on RetailLink data
- Analysis of sales opportunity based on consumer fit. Detail provided at the account down to store level and category down to SKU
- Store clustering recommendations for efficient deployment of tactics
- Merchandising strategies and tactic recommendations by SKU or by store cluster
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