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Standard Services
Wal-Mart recently announced it is abandoning the one-size-fits-all merchandising approach for a more segmented strategy. As a current Wal-Mart supplier or manufacturer trying to gain distribution at Wal-Mart, this change is your opportunity to gain an advantage. At Wal-Mart, better insights drive your position on the shelf.
ACNielsen is now offering two new, affordable reports to help manage your Wal-Mart opportunity:
POS-Based Consumer Profiles Report
Understanding your consumer is the first key to winning at retail. Whether you are trying to obtain more space on the shelf or gain leverage with your retailer, knowing the consumer that is actually buying your product leads you on a more efficient, aware, and precise path to profitable growth.
ACNielsen Homescan and Spectra POS-based consumer profiles will tell you who is buying your product, allowing you to maximize your effectiveness by focusing on high opportunity consumers. Consumer profiles based on scanner, store-level shipment, and even RetailLink can be generated at the category, brand, or SKU level for a full consumer view. Profiles of new products and low penetration items are also available to provide critical knowledge points needed for growth.
> Product Information Sheet
Key Benefits
Efficiency:
- Focus on your highest potential consumer to increase retail effectiveness
Awareness:
- Understand low penetration and new product consumers to better position yourself for growth
Precision:
- Flexibility to profile from category to SKU to paint your full consumer picture
Demand Ranking Report
Not all stores are the same and efficient execution requires manufacturers to focus resources on stores with the greatest opportunity. The Demand Ranking Report allows you to calculate the potential for your product in a store, distribution center, account, or geographic level. This information allows you to prioritize distribution and resources against the right stores.
To do this, we integrate your POS data into our proprietary Navigator Model to generate a store-level consumer profile. Then, we compare your product?s consumer profile to your retailer?s shopper profile to determine the level of consumer fit, gauging your potential opportunity. Scanner, shipment and even Retail Link data can be used in the process to identify opportunity based on consumer fit. The data is supported by over nine years of experience with consumer POS analytics and hundreds of successful projects to drive ROI for our clients.
> Product Information Sheet
Benefits
Efficiency:
- Focus on your highest potential consumer to increase retail effectiveness
Awareness:
- Understand low penetration and new product consumers so you can develop growth strategies and tactics to reach them
Precision:
- Analyze profiles from the category down to SKU to paint your full consumer picture
Accuracy:
- Estimate your product potential at the store-level enabling smarter distribution while positioning yourself for tomorrow?s volume
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