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In the increasingly competitive retail landscape, manufacturers and retailers are searching for creative ways to grow, particularly at the store level.
The Retail C.O.D.E.™ approach is a systematic process for developing scalable and repeatable localized retail strategies and has proven to lead manufacturers to increase category growth. The process is comprised of the following four steps:
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Click here to see case studies on how clients used the Retail C.O.D.E. framework to optimize potential and grow sales for their product and the retailer. |
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- Consumer Behavior & Marketplace Measuring marketplace dynamics and capturing the demographic profile of the category, brand, and product's consumer
- Opportunity Identification Identifying store-level opportunities based on measurement of consumer demand potential
- Dynamic Clustering Grouping like-stores using multiple store attributes, including demographics, competition, and opportunity
- Execution & Measurement Executing store-level strategies based on steps one through three and measuring the results
This strategic approach provides a deeper understanding of the consumer around a given individual store, measures the gap between actual and potential demand, and offers an execution roadmap at the store and cluster level that will realize the potential upside that other methods don't often identify.
A key component in this process is the utilization of POS data to get insights at the store, category, and SKU level. ACNielsen has agreements from many of the top retailers to use POS, including Retail Link from Wal-Mart, in our analyses.
Let Us Help You Crack the Retail C.O.D.E. ™ Contact our ACNielsen experts to help you apply the Retail C.O.D.E. ™ to your business.
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