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Home > Win@Retail Tools > Know Your Accounts
What are you currently doing to find new accounts? To sell the ones you already have? How do you gather the information you need to set up an appointment, or more importantly, to put together that crucial presentation?
Trade Dimensions spends every business day monitoring retail accounts in ways your in-house staff cannot. We subscribe to every trade publication and every newswire. We read every news story, and cross-reference it against every other. We compare it to what we already know, and check the facts against our Retail Site Database. And then we talk directly to the retailer. All the things you would like to do, but have neither the resources nor the contacts for. That's why so many of the world's Consumer Package Goods companies—large and small—subscribe to our products. Think of us as your outsourced research department at a fraction of the cost.
Some of the ways to know your account—inside and out:
Approach One
Directories in Print, on CD and Online
Products like our Marketing Guidebook are the first step to understanding the world of retail accounts that sell your products. They list every major chain in the U.S. and provide you with details on their operations, their suppliers, their purchasing habits, their merchandising strategies, and their geographic areas of operation. Plus the names of the executives, category managers, and buyers you need to contact to get the process rolling. Computer-based functions allow you to search the data by supplier, geography, or even by merchandise lines stocked.
Approach Two
Key Account Profiles
When you really need to know one account inside and out, a Key Account Profile gets you the complete picture via in-depth analysis on advertising, marketing and branding as well as consumers and competition in major geographic markets across the U.S. Get the latest on technology initiatives and consumer focus, plus an exclusive picture of the account's consumer focus provided by Spectra's Account Shopper Profile. Utilizing Spectra's exclusive segmentation, BehaviorScape™, the Account Shopper Profile provides the sales index relative to total grocery as well as the top 10 competitors for a chain based on Dollars at Risk.
Approach Three
Retail Site Database
Take your sales effort to the next level by supplementing your directory and Key Account Profile with a complete list of an account's retail locations. Our Retail Site Database provides the most accurate solution for monitoring every individual store address, All Commodity Volume (ACV), parent account and specific store characteristics such as selling area square footage or the presence of in-store services. Our tracking of the retail industry goes beyond any other site-based solution available.
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