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There may not be any interaction with Wal-Mart that allows you to apply the 3 Keys to Winning at Wal-Mart (see below) better than a Modular Review. Whether you are a Category Advisor, Validator or just want to expand your distribution, Modular Reviews are your big opportunity to strategically advise your buyer, provide direction on how to improve category profitability, and leverage RetailLink to identify opportunity and action plans.
But how do you make the most of this opportunity and add the greatest value? Our clients will tell you that the more strategic insight you bring, the better your results and engagement from your Wal-Mart buyer. > Testimonials
Planograms Today
When creating planograms we consider many traditional measures including: Sales Share and Trends, Space to Sales Analysis, product incremental value to the category, competition, and countless other variables. These all form the framework of an effective planogram, however it begs the question, "Where is the consumer?"
The bank robber Willie Sutton was once asked why he robbed banks to which he responded, "That's where the money is". Retailers strive to drive consumers through their doors for the same reason, "That's where the money is". Those who are able to inject the consumer into their planograms while leveraging their traditional transactional insights become retail winners focused on stores and their consumers, because that's where the money is.
Incorporating the consumer into your Modular Review requires taking what you know from your traditional measures and accenting them with consumer insights in a holistic approach to drive value. Independently, traditional measures and consumer dynamics do not contribute 100% of the solutions, rather the leveraging of the two bring the ability to paint a more complete picture.
In order to win during your modular review at Wal-Mart you need to crack the retail C.O.D.E. The Retail C.O.D.E.™ approach is a consumer-centric process that stands for Consumer Behavior & Marketplace, Opportunity Identification, Dynamic Clustering, and Execution & Measurement. The Retail C.O.D.E.™ approach allows you to identify, measure, group, and take action with the consumer in the center of your business decisions.
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